Sonopress, the leading disc producer, is unveiling a revolutionary new form of vinyl LP that drastically reduces the environmental impact of the manufacturing process. The product is being launched in collaboration with Warner Music, a long-term client of Sonopress.
This new vinyl is produced using recyclable polyethylene terephthalate (PET) as its base material which can also be made from 100% recycled PET, rather than polyvinyl chloride (PVC). Pressing the discs requires neither natural gas nor steam, and a test operation saw energy savings of up to 85% compared to the traditional process. The following year, Sonopress expands its portfolio with the “EcoCD”. Liam Gallagher & John Squire, Ed Sheeran and Coldplay are among the first artists for whom the company manufactures environmentally friendly audio media. Sonopress is part of Bertelsmann Marketing Services, in which all of Bertelsmann’s direct marketing and print activities are bundled.