The magazine “Der christliche Erzähler” marks the publisher’s entry into “narrative literature.”
The publisher’s theological tradition formed the basis for its fiction department, which soon underwent a burgeoning expansion. The target audience still consists of Protestant churches and their members. “Narrative literature” is added to the range of publications for hands-on parish work, devotional literature and scientific and theological literature. Sales Director Fritz Wixforth (1897-1976), a close associate of Heinrich Mohn (1885-1955), proposes the establishment of a small fiction division. Despite the great success of the “Christliche Erzähler” and several novels, fiction wouldn’t reach a broad reading public until the mid-1930s.