Start of the fiction arm

The magazine “Der christliche Erzähler” marks the publisher’s entry into “narrative literature.”

The publisher’s theological tradition formed the basis for its fiction department, which soon underwent a burgeoning expansion. The target audience still consists of Protestant churches and their members. “Narrative literature” is added to the range of publications for hands-on parish work, devotional literature and scientific and theological literature. Sales Director Fritz Wixforth (1897-1976), a close associate of Heinrich Mohn (1885-1955), proposes the establishment of a small fiction division. Despite the great success of the “Christliche Erzähler” and several novels, fiction wouldn’t reach a broad reading public until the mid-1930s.